![]() She developed Crest for Kids toothpaste while there, and then went on to Starbuck’s, which is obsessed with satisfying consumers. The Consumer as Point-of-Saleįirst, she totally gets the consumer part, no doubt heightened by her P&G gig (considered by many to be the world’s greatest consumer marketing company). This is the type of leadership necessary for transformation into a successful 21st Century model. Coming from Starbuck’s where she built the Frappuccino into a billion-dollar business, she is daring to innovate on all fronts, essentially reimagining the traditional department store model in tradition-breaking directions. As reported in a Fortune article, “he and the board agreed, they needed someone who could sustain Kohl’s left-brain discipline on pricing and inventory management – but who could also tap into his, or her right-brain, creative daring side.” Talk about “right-brain daring,” Gass is a daredevil. Mansell knew what he needed as Kohl’s was entering its slow growth period. She was tasked with architecting the Greatness Agenda. However, larger kudos should be sent his way for hiring his successor, Michelle Gass, in 2013 as Chief Merchandising and Customer Officer. ![]() It was entitled rightfully so, as Kohl’s Chief Mansell deserved kudos for leading his teams to successfully implement the strategies framed in the Agenda, which broke five years of flatlining revenues, yielding a 7 percent jump in the 2017 holiday season (a 30 percent online increase). A little over a year ago, I wrote an article, “ Kudos to Kohl’s CEO Kevin Mansell – Greatness Agenda Kicks In“.
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